Panini launches Club Penguin magazine

Kids can earn virtual coins by completing puzzles in the four weekly title.
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Panini UK's Club Penguin magazine will be on sale from February 9th with a cover price of £2.99.

The 36-page publication will be released every four weeks and will include free gifts.

Tying into the online community’s reward system, kids can earn virtual currency to spend at by completing puzzles in the magazine. Each issue will also include two secret codes to unlock exclusive items online.

The launch will be supported with TV advertising on the Disney Channel and online and will be sold from 'significant' promotion space at major retail groups and independants.


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