Panini launches second Mia and me sticker collection - Licensing.biz

Panini launches second Mia and me sticker collection

Mia and me Unicorns of Centopia will features glitter embossed albums with 192 stickers to collect.
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Panini has launched it’s second sticker collection based on the popular kids’ property, Mia and me, with The Unicorns of Centopia.

Launched this month, the collection features a 32 page glitter embossed sticker album and 192 stickers.

Tying in with the first edition that launched in spring last year, the new series’ content will focus on the Unicorns of Centopia who will feature on a series of special stickers, complemented with background scenes in the album.

“The stories, all about the magical fantasy world of Centopia, are a slice of good fortune for Panini,” said Stephanie Schlag, the marketing manager for entertainment stickers at Panini Publishing in Stuttgart.

“The first collection far exceeded all our expectations, and we are therefore pleased to be able to offer our young collectors a second edition.”

To support the launch and reinforce the importance it places on the licensing subject, Panini is increasing its investment in samplings, school co-operations, competitions and trade displays.

Mia and me is a Lucky Punch GmBH production and a sequel to the popular series is already in production, scheduled to be completed at the end of this year.

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