Panini sticks with Club Penguin

Virtual world grows physical presence further with new sticker collection.
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1_CP Sticker Pack Shot.jpg

Disney has welcomed another new product to the Club Penguin entertainment portfolio, with Panini UK rolling out a new sticker collection.

The range of 204 stickers includes 36 specially designed glitter stickers, priced at 50p per pack. Collectors will also be able to pick up a starter pack - including a Club Penguin sticker album and three sticker packs - for £1.99.

The stickers packs will also connect to the virtual world. Each pack comes with a unique code and while most will unlock coins to use in the virtual world, a select number of special packs will bear a code that will give access to Club Penguin's Treasure Book, where fans can select one item from a range which includes clothing, puffles and more coins.

"We are delighted to add another creative and colourful product to the Club Penguin entertainment portfolio," said Lucy Woodward, director of Disney Online Studios. "We are always looking for new ideas and engaging ways for kids to interact and play.

"The sticker collection is a really great way for kids to collect all their favourite Club Penguin characters, as well being able to get something extra that they can use in the virtual world."

Club Penguin is also releasing a range of mini figure blind bags. Each foil pack comes with a collectable penguin and puffle micro figure, as well as a coin which allows kids to unlock one item from the Treasure Book.

The bling bags will launch on June 1st.


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