Pantone, the global colour authority has teamed with Illumination Entertainment and Universal Partnerships & Licensing for the creation of an official new Pantone paint colour, Minion Yellow.
Inspired by the Minions from Universal Pictures and Illumination’s Despicable Me franchise, Pantone Minion Yellow marks the first time in the firm's history that a colour has been created and named after a character.
Pantone worked closely with the animation team at Illumination to review the existing colour range and to identify the 'most pure representation' of the Minions’ iconic yellow colour.
Pantone descibes the colour as, and brace yourself, 'an extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment'.
“Colour is contextual and right now there is a desire for colours that are more vibrant and uplifting," said Laurie Pressman, vice president, Pantone Color Institute.
"This is especially the case with the yellows, so given the worldwide popularity of the Minions, it seemed only natural to name a colour after a character for the first time in our history.
"When developing the colour, we worked directly with the animation team at Illumination, and we thoughtfully considered the characters’ aura to ensure Pantone Minion Yellow is the exact right hue.”
Jamie Stevens, executive vice president, global retail development, Universal Partnerships & Licensing, added: “Pantone has long established its reputation as the global colour authority.
“We are thrilled that their colour experts saw market demand for yellow and looked to the Minions, as global pop culture icons, to add into its yellow spectrum.”
The custom Pantone Minion Yellow colour will be added to the Pantone Fashion, Home + Interiors colour palette with the next colour addition.
The colour has already served as inspiration for a designer capsule collection based on the Minions that features limited-edition apparel and accessories from UK-based designers Rupert Sanderson, Giles Deacon, Piers Atkinson, Tatty Devine and Criminal Damage and also includes denim designs from SJYP, a new label out of South Korea.
The Minions Bello Yellow Collection will debut exclusively at Selfridges in June 2015, followed by roll out to global retail partners including Parisian retailer Colette in July 2015.