Paper Island grows Fizzy Moon programme

New deal with online greetings card retailer secured for property.
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Paper Island has inked a deal with Cardtown - an online greetings card retailer - for its Fizzy Moon sentiment brand.

The agreement adds to a recent partnership with UK apparel manufacturer WW Group for adult and children's nightwear, as well as a raft of signings overseas for calendars in Sweden, Denmark and Finland through Burde.

In addition, stationery and dated product in the Czech Republic has also been agreed with Stil Trade.

"We are very excited to be working with www.cardtown.com," said Allison Myers, licensing manager at Paper Island. "The site is very easy to use and the purchase process is seamless. The finished personalised cards are of excellent quality, which is so important for fans of our cute bear."

James Morgan, online marketing manager at Cardtown, added: "Cardtown is using cutting edge technology to make a real difference in the online greetings card retail market, and we're excited to be working with proactive, creative partners.

"Brands such as Fizzy Moon are a perfect addition to our online store, bringing some truly creative and cute designs that we know will be a huge asset."

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Paper Island

Paper Island began life as a greeting card and gift supplier, but soon opened a licensing arm to cover its IP.

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