Parade of new licensees for Pet Poets Club

Firms signed up in the UK, North America and Australia for brand.
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Lavish Rights has revealed a raft of new licensing deals for social expression brand Pet Poets Club.

In the UK, Silverknit has come on board for children's underwear and nightwear; Only 4 U will be producing gift product; and It's Your Story will roll out personalised print on demand greeting books.

Meanwhile, in the US, E-Sharper takes on specialist calendars and cards.

In Australia, Inviting Invitations will produce print on demand greetings cards and invitations, while Mercury Mobility will launch mobile greetings.

"We are delighted to see the continued growth of this brand, particularly in the newly signed territories of North America and Australia," said Marc Todd from Lavish Rights. "Also gratifying is the wide range of categories that are now developing Pet Poet Club product."

Lavish Rights is also about to go live with its first non English language extension of the brand, with an anticipated launch into German speaking markets at the end of 2009. Spanish language adaptations will follow in early 2010.


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