Paramount debuts new movie lines at Magic - Licensing.biz

Paramount debuts new movie lines at Magic

Grease and Flashdance apparel to be highlighted at Las Vegas show.
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Paramount Licensing will be debuting a range of new apparel products for some of its biggest properties at Magic Marketplace in Las Vegas later this month.

Grease continues to move into new licensed categories, this time into the world of fabric and home arts. Licensee Clothworks has developed a line of fabrics based on the film's iconic logo and key art colour palette for launch in February 2010.

Meanwhile, in an exclusive with Urban Outfitters, Fifth Sun is launching a new Flashdance women's t-shirt this autumn (pictured).

Magic Marketplace runs from August 31st to September 2nd in the Las Vegas Convention Center.

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