Paramount lines up anniversary blitzes - Licensing.biz

Paramount lines up anniversary blitzes

Products revealed for films celebrating key anniversaries in 2010.
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Paramount has a number of movies celebrating some major anniversaries in 2010 - and has revealed it will be supporting them with some strong licensing programmes.

The Airplane franchise will be celebrating a massive 30 years, with Paramount planning to back this with greetings cards, tees and posters.

Tom Cruise and Nicole Kidman film Days of Thunder will be hitting its 20th anniversary, with die-cast cars and tees planned.

Ghost, starring Patrick Swayze and Demi Moore, is also celebrating 20 years since release. Currently just posters are planned.

Finally, Almost Famous will be a decade old with greetings cards and tees being launched.

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