Paramount's retro plan for Magic - Licensing.biz

Paramount's retro plan for Magic

Top Gun, Flashdance and Footloose among brands being pushed at upcoming marketplace.
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Following on from its successful 'I Love the 80s' promotion from Paramount Home Entertainment, the licensing division of the firm is rolling out a number of apparel products featuring key retro licences just ahead of Magic Marketplace in August.

The Top Gun will be bolstered by Changes and Famous Forever. The former is producing a collection of men's and junior tees featuring the logo and various slogans from the film, while Famous Forever will roll out boy's tees in the UK at children's boutiques and specialty stores from the summer.

Fifth Sun has junior tees for Footloose and Flashdance, meanwhile. The company also has a pair of new men's tees for Cheech and Chong's Up In Smoke. The shirts feature different images of the duo from the film as well as the logo.

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