Parragon to roll out Disney books to Scandinavia - Licensing.biz

Parragon to roll out Disney books to Scandinavia

Spring will see the launch of books and book gift sets in Denmark, Norway and Sweden.
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Parragon International is continuing to grow across global markets, expanding its Disney publishing portfolio to Denmark, Norway and Sweden from spring.

New product lines will include activity books complete with collectable gifts, board books with character finger puppets, hardback storybooks with 3D lenticular covers and more.

The portfolio will support popular franchises such as Frozen, Disney Princess, Winnie the Pooh and Disney Fairies, as well as other characters.

"Disney's portfolio of character brands has never been so strong, particularly in light of recent successes such as Disney Frozen," said Marion Martin, European sales director at Parragon. "We are delighted to be expanding our Disney publishing programme in cooperation with our long-term local partners to bring these much-loved brands to Disney fans across Scandinavia.

"We are looking forward to maximising this opportunity by creating the most exciting product possible."

Parragon's Disney products will be distributed by the firm's long-term local partners including Spektrum forlag AS in Norway, Tukan forlag in Sweden and Karrussel forlag Cargo Int. APS in Denmark.

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