Parragon unveils further Disney book launch plans - Licensing.biz

Parragon unveils further Disney book launch plans

Firm recently named Best Publishing Licensee and Global Operations Book Licensee of 2013 by Disney.
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Parragon is supporting more than 20 Disney and Marvel franchises throughout 2014, with plans to launch over 500 new product lines across all book publishing categories.

The firm was recently named by Disney as Best Publishing Licensee of 2013 and Global Operations Book Licensee of 2013, and it is now looking to further bolster its line with existing and new franchises.

This will include book launches supporting Disney Junior franchises Henry Hugglemonster and Disney Princess Palace Pets, the Disney Planes movie sequel, Plans 2: Fire & Rescue and the latest Marvel movie, Guardians of the Galaxy and new Disney Frozen lines.

As well as book and stationery gift packs, story and activity book tins and finger puppet board books, there will also be range extensions of the best selling lenticular magical storybook collection, plus Parragon's most ambitious product to date - Sweet Dreams Carousel Library, a musical book library with movement, sound and light effects.

"Winning an award from Disney is a real honour, but winning two is testament to the success of our partnership with Disney," said Paul Gregory, publishing director at Parragon. "Disney's portfolio of brands has never been as strong and we are looking forward to maximising this opportunity with the creation of the most exciting and compelling product possible."

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