Half Moon Bay has named Parragon Books’ Etta Saunders as its new head of licensing and product development.
Saunders will leave her role as children’s publisher at Parragon to take up her new position with Half Moon Bay in January next year.
“Etta’s creative flair coupled with her ten years of licensing experience will bring further innovation to our classic range of high-quality product,” said Half Moon Bay’s managing director, Peter Thompson.
Saunders added: “I am chuffed to bits to be joining Half Moon Bay and will look forward to building on their success.”
Half Moon Bay’s licensed portfolio includes the likes of Disney, Harry Potter, Game of Thrones, Marvel, DC Comics, Doctor Who and Star Wars.