Parthenon Entertainment Group has been appointed as the exclusive UK licensing representative for Donny Osmond.
The company will be handling all merchandising and licensing for Osmond in the UK - with the deal following on from the star's 2007 UK solo tour and last year's Osmond's 50th Anniversary tour.
The agreement was brokered by Caroline Mickler on behalf of Parthenon and Panacea Entertainment CEO Eric Gardner, Osmond's manager.
"We are thrilled to be working with Donny Osmond, who is loved the world over by his legion of fans of all ages," said Mickler. "As an international superstar, his profile offers unrivalled opportunities for a range of products across a wide section of markets."
Gardner added: "Teaming with Caroline and Parthenon to take the Donny brand to the next level was an opportunity we jumped at. Donny has always looked at the UK as his second home and we are looking forward to making new Donny product lines available to his legions of loyal fans."