Parthenon Kids, the children's production and distribution arm of Parthenon Entertainment, has optioned the rights to Rescue Rookies, a new animated pre-school show from UK firm Bada Bling.
Parthenon now has exclusive rights to further develop the series and pitch the idea to broadcasters. The company will own the rights in all media worldwide for broadcast to licence.
Rescue Rookies has been conceived, written and designed by Bada Bling's Curtis Jobling, perhaps best known as the designer of Bob the Builder. He is also the creator of the new BBC animated series, Frankenstein's Cat.
The show features the adventures of a gang of young emergency vehicles - Bravo the Police Car, Lulu the Ambulance, Flash the Fire Engine, Birdseye the Helicopter and Skipper the Lifeboat. It has been developed with Qurios Entertainment.
"Rescue Rookies was inspired by my young children and their constant attraction to flashing lights and sirens," explained Jobling. "Creating a gang of bold, coloured rescue machines and an exciting, bustling multicultural world was a very natural progression for me."