Parthenon inks new In My Pocket deal

MV Sports becomes outdoor toys licensee for collectable toy property.
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Parthenon Entertainment has appointed MV Sports as its outdoor toys licensee for the In My Pocket brand range.

The licence covers a range of wheeled toys, from bikes and trikes to cycles and scooters and MV plans to develop product across all three In My Pocket brands, including Puppy, Jungle and Pony.

To read the full story on sister site ToyNews, click here.

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