Pathé Live Kids pulls in big viewing figures in France

Pathé Live Kids is a new initiative that shows exclusive kids content on the big screen
Author:
Publish date:
Social count:
0
Screen Shot 2017-02-28 at 10.20.18.png

Pathé Live Kids - a new initiative that shows exclusive kids content on the big screen, has scored impressive box office figures in the French market, with a total of 90,000 cinema admissions recorded for screenings of exclusive Masha and the Bear content.

The show, which screened on weekends and in school holidays, offered six brand new Masha episodes, all brought together in a feature-length show with a presenter introducing each episode and interacting with the audience. Screenings started in early January and, due to high demand, the run was extended by two weeks. Around 200 cinemas participated in the event.

Pathé Live Kids has also seen recordings of hit stage shows T'choupi and TroTro hitting cinema screens, whilst mega-brands Fireman Sam and Bob the Builder are set to follow with two new 60-minute features – the global premiere of Bob the Builder: Mega Machines and the European premiere of Fireman Sam: Alien Alert. All content is exclusive to Pathé Live in France, Switzerland and Belgium and has never been seen before.

“We’ve been extremely impressed with the success of the Masha screenings, which have been very effective from a brand promotion viewpoint,” says Claus Tømming, director of Ink Global, which represents Masha and the Bear across the world. “Pathé Live have done a great job in delivering a unique and engaging cinema experience and that’s been rewarded by these excellent box office figures.”

“The popularity of these screenings shows just how much appetite there is out there for exclusive kids’ content at the cinema. The whole Pathé Live Kids programme has been such a success that we are drawing up a new line-up for release in October 2017, which will run until May 2018.” 

Related

Big screen beckons for Mattel Creations

The new division has a slate spanning live-action movies, video games, TV shows based on the American Girl and Barbie brands, as well as feature-length specials for Fireman Sam, Thomas & Friends and Bob the Builder.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.