Paul Dennicci unveils new Forever Friends baby line - Licensing.biz

Paul Dennicci unveils new Forever Friends baby line

Collection includes unisex clothes and accessories for newborns through to toddlers.
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Forever Friends has launched its latest collaboration with leading childrenswear specialist Paul Dennicci.

The collection will include a complete range of unisex clothes and accessories for newborns through to toddlers of up to 24 months.

The line will include a hooded towel, bodysuit, dress, hat, bib, jacket and sleeping bag. It will be available from a selection of Asda George stores nationwide from this month, priced from £5.

"We're celebrating our 25th anniversary this year and have many loyal fans that grew up with the brand," explained Jacquie Costello, brand manager for Forever Friends. "It's a real honour to think that the people who first fell in love with our bear back in 1987 will be able to share the bear with their children, grandchildren, nieces or nephews."

Andrew Farrow, MD at Paul Dennicci, added: "We are really pleased with the products we have created. This package was initially designed as an exclusive for George, but we are now working on spring/summer 2013 for other clients."

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