Creata signed the deal for the agent in Brazil to represent Paul Frank. Creata is the global agency of record and main contact for the fashion brand.
Smart Licensing represents international and domestic brands in Brazil and is now set to grow the fashion brand across the territory.
The firm will be responsible for securing licensing and other retail opportunities with apparel, accessories, stationery, toys, home décor and other categories throughout 2009.
Paul Frank Industries was founded ten years ago and has over 50 licensing deals in place including eyewear, sportswear, watched and bicycles and is distributed in 60 countries, with 34 flagship stores located in major cities worldwide.