Saban Brands has revealed that Paul Frank will be joining the company as its director of creative development.
Frank is the original founder of Paul Frank Industries (PFI), which Saban Brands acquired back in August 2010.
In his new position at the firm, Frank will serve as a key player for PFI, and will also work on new character development and content for other properties.
Dan Castle, MD of Saban Brands Lifestyle Group, said: “The global success of Paul Frank Industries is a true testament to the creativity of Paul Frank and his colorful imagination and quirky designs.
“As we continue to evolve the PFI brand, we couldn’t think of a better talent to join our team. We are so excited to have Paul on board and look forward to his contributions and what’s to come for PFI and beyond.”
During his time at PFI, Frank was responsible for product design, brand expansion, co-branding, animation and marketing.
He is also known for creating the well-known Julius the Monkey, as well as the cast of Paul Frank characters.
Frank added: “When I started sewing Julius wallets back in 1995, I had no idea how popular the character and brand would become.
“Julius and all of the Paul Frank characters are a part of me, which is why it’s such an amazing feeling to reunite with them. I’m excited to join the Saban Brands family and see what the future holds.”