Hot on the heels of the opening of its flagship Paul Frank store in China, Saban Brands has sealed a major deal for the property with 7-Eleven convenience stores throughout Hong Kong.
The nine-week promotion runs until November 22nd. Customers will earn a Paul Frank stamp with every purchase from the stores, up to HKD20. During the first phase, every 15 stamps collected can be redeemed for one of five Julius plush designs, including the original Julius, Brainy, Super Hero, Punk and 9 to 5 Julius figures.
7-Eleven stores in Hong Kong are aiming to distribute over one million pieces during the nine-week event. The promotion will be pushed in-store, as well as with outdoor billboards and social media.
"We're pleased to partner with promotional agency TCC and 7-Eleven in bringing the distinctly popular Julius character to consumers in Hong Kong," said Kirk Bloomgarden, SVP, international licensing at Saban Brands. "The collectable Julius plush convey the fun and humour that is intrinsic in Paul Frank branded products and provides a wonderful introduction to the brand's retail offering.
"7-Eleven is a great partner for us in this region as it is a popular stop for young adults, our core target."