Paul Frank steps out with Bento

Children's footwear deal sealed in Europe.
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Paul Frank Industries has inked a deal with sportswear and footwear specialist Bento for a new children's footwear line across Europe.

Bento will be producing footwear inspired by Paul Frank's signature design for babies and children up to 12. The collection will include sneakers, trainers, ballerina, flip flops, sandals, boots and loafers.

The summer line hits this month, while Bento will also have a pre-launch for the Christmas season with a limited edition toddler sneaker.

"We're excited to develop a line of footwear for children and infants for such a whimsical, colourful brand as Paul Frank and eager to expand the brand presence in the European market with new, high quality product offerings," said Maurizio Mandozzi, president of Bento.

Ryan Heuser, president of Paul Frank Industries, added: "Through our partnership with Bento, Paul Frank will be able to offer our loyal fans and new friends alike with premium quality products featuring the Paul Frank design aesthetic.

"We are thrilled to team up with a partner who will produce a comprehensive range of footwear to such a key customer group."


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