The Sydney Opera House served as the venue for Paul Frank's Australia launch earlier this week, which kicked off with an exclusive party attended by Sydney's media, fashion and social set.
The Paul Frank Summer collection, exclusive to Big W, hit stores nationwide this week. The range incorporates 100+ skus of outerwear, sleepwear and fashion accessories, as well as stationery and gardening accessories.
The in-store launch with Big W is also being supported by a full marketing and PR programme including front of store, POS, catalogue, online, social media and press coverage across the fashion, parenting and lifestyle media.
"We are thrilled to be bringing the global lifestyle brand, Paul Frank, to Australian consumers," said Kirk Bloomgarden, SVP international licensing at Saban Brands. "The cross-generational and gender appeal makes this a must-have brand for everyone. We could not be happier to partner with Big W on this launch, they are the perfect home for this fun, fresh and irreverent brand."
Tom Punch, MD of Haven Licensing, the Australian representative for Paul Frank, added: "The launch of Paul Frank into Australia has been long anticipated and we look forward to building the brand in this market."
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