Paul Frank has revealed a new partnership with rising Scottish R&B singer/songwriter, Tallia Storm, which will see her starring in the brand's UK 'Pajammin' campaign.
The partnership with Storm - who is a protégé of Elton John - will also include a heavyweight marketing campaign to support the new sleepwear and back to school collection across the UK.
Storm will be performing at a series of live acoustic events - the first of which recently took place in the Netherlands in partnership with CosmoGIRL magazine. She has also recorded an exclusive acoustic version of her track California tied to the Pajammin campaign. Written prior to the partnership, the song mentions Paul Frank in the lyrics and is an ode to California.
"Tallia is am amazingly talented musician, who authentically represents the creative expression of the Paul Frank brand," said Kirk Bloomgarden, SVP, global consumer products at Saban Brands. "Her spirited, fashionable and fun persona also makes her the perfect partner for our new stylish Pajammin campaign."
Storm added: "My partnership with Paul Frank was absolute fate as I have always been a huge fan of the brand."