Penguin acquires publishing rights to Hey Duggee

Firm to launch range of picture, activity and novelty books in summer 2015.
Author:
Publish date:
Social count:
0
BBC Hey Duggee.png

Penguin has scooped the publishing rights to new pre-school show Hey Duggee.

Debuting on CBeebies early next year, Hey Duggee is based around a children's playgroup called The Squirrel Club run by a big friendly dog called Duggee. In the playgroup, children have adventures and earn badges for their accomplishments and Duggee teaches them about being responsible, working as a team and most importantly having fun.

The 52-part series enlists the warmth and charm of highly popular BBC One comedian Alexander Armstrong who narrates the series alongside a cast of children who voice the main roles.

Hey Duggee began with a special Christmas episode on 17th December 17th on CBeebies and the series will launch in January 2015.

Penguin will publish under the Ladybird imprint in summer 2015. The range will be aimed at three to six year olds and include a range of picture, activity and novelty books.

Juliet Matthews, Publishing Director at Penguin Children's, said: "As soon as we saw Hey Duggee we knew that we had to publish it. It is visually captivating and there is nothing quite like it on the pre-school market at the moment."

Nicholas Brett, director of UK publishing at BBC Worldwide, added: "The Penguin Publishing Plan is a welcome addition to a growing portfolio of licensing partners for this exciting new brand.

"Adding to Golden Bear as master toy licensee we’re very excited to see how Penguin will represent the world of Hey Duggee off-air. Hey Duggee offers a treasure trove of adventures and we’re thrilled to begin the creation of some fantastic new lines and digital offerings to take young fans enjoyment of the show even further."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.