Penguin Children's label acquires new Ollie brand - Licensing.biz

Penguin Children's label acquires new Ollie brand

Ollie: The Boy Who Became What He Ate becomes the publisher's latest addition.
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The Number 1 licensed publisher in the UK, Penguin Children’s Group has purchased the global intellectual property rights to the Storycake’s pre-school brand, Ollie: The Boy Who Became What He Ate.

This deal will see the publisher utilise rights including TV, film, digital and consumer products.

Ollie: The Boy Who Became What He Ate launced in September as educational packs for schools, nurseries and local authorities and followed the exploits of a fussy eater who begins to transform into the food he eats. 

Penguin is set to launch a storybook app in Q1 2013 with picture and sticker books to follow a year later.

“We are delighted to be working with an all-star team at Penguin Children's to bring you the next generation of engaging characters for children and their parents alike.” Says Storycake Director, Sheena Macrae. 

This deal becomes the latest in a series of recent acquisitions by the Penguin Children’s Group that includes Moshi Monsters, Skylanders and Whale Trail. 

“Ollie is such a wonderfully cheeky character. The adventures that Ollie experiences are really funny and a bit mad.” Says Eric Huang, New Business and IP Acquisitions Director for Penguin Children’s.

“I’m sure he will entertain pre-schoolers and adults alike.”

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