Penguin Children's teams with Cartoon Saloon

Joint venture with Dog Ears sees duo co-produce Puffin Rock brand.
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Penguin Children’s is teaming with Irish animation studio Cartoon Saloon and children’s media firm Dog Ears, to co-produce new multi-platform brand, Puffin Rock.

The deal includes an animated TV series, digital and physical book formats and apps.

Puffin Rock follows the adventures of a family of Puffins, with the stories having a playful, natural history tone.

“At Penguin Children’s we have been publishing Puffins for over 70 years,” explained Eric Huang, director, new business and IP acquisitions. “This is a project close to all our hearts. Puffin Rock has captured our imaginations with its playful storytelling and loveable characters. We are very excited to be working with Cartoon Saloon and Dog Ears to develop their puffins into a multi-platform brand.”

The co-production is the latest in a line of recent acquisitions and partnership that include Topsy and Tim, Hattie B, Magical Vet, Whale Trail, Moshi Monsters and Skylanders for the Penguin Children’s Group.

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