Penguin Ventures has appointed the independent licensing agency, J&M Brands to head up the classic literary brand Spot across the Benelux territories.
As it looks to build on the success of the of the classic publishing in th marekt, J&M Brands will seek new partners to develop a range of licensed products including plush, apparel, bedding and homewares, with the first products expected to launch in 2016.
Spot - know nlocally as Dribbel - books have been published by the Dutch publisher UnieboekUitgeverij for over 20 years with new titles being released into the market annually. J&M Brands will now utilise its experience in managing classic character brands such as Snoopy, Hello Kitty, Mr. Men and Paul Frank will make sure that Dribbel is in good company as he joins its growing roster of properties.
Susan Bolsover, head of licensing and consumer products at Penguin Ventures, said: ‘’ We are thrilled to be working with J&M Brands on such an iconic literary character for the Benelux market, as we know ‘Dribbel’ is very much loved by parents and children alike.
"The team’s keen eye for design, strong licensee connections and great retailer and marketing support will no doubt be a driving force in bringing the brand to consumers in the region.’’
Jannienke Mulder, managing director at J&M Brands, added: ‘’We are very pleased to start working as the licensing agent in the Benelux for ‘Spot’ or Dribbel as he is better known here, this character has been a favourite amongst our pre - schoolers for many years.
"We are looking forward to launching a beautiful licensing programme around this enormo usly popular and loveable puppy.’’