Peppa Pig awarded for Spanish merch programme

Entertainment One brand scoops El Chupete Award.
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Entertainment One has picked up a prestigious El Chupete Award in Spain for its Peppa Pig brand.

The property picked up Best Children's Character 2013 at Spain's Festival Internacional de Comunicación Infantil El Chupete. This recognises creative achievements in communications and advertising aimed at children.

Licensing agent El Ocho has assembled a line-up of 55 licensees including Bandai (toys), Random House Mondadori (publishing), United Labels (apparel), Bauer (magazine) and Simba Smoby (role-play/games).

"We're delighted that Peppa is resonating so strongly with critics and audiences in Spain," said Andrew Carley, head of global licensing at Entertainment One. "It's always a pleasure when brands get recognised for their success and we're thrilled to share this honour with our partners in Spain and the global Peppa family."

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