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Peppa Pig goes continental with French expansion - Licensing.biz

Peppa Pig goes continental with French expansion

Entertainment One Family expands the popular pre-school property in the region with new broadcast, toys and publishing deals.
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Entertainment One Licensing has revealed ‘significant developments’ for Peppa Pig in France with toys and published titles set to launch this year.

The award-winning pre-school TV series debuted in the territory on France 5 last month, and will now launch on Nick Jr. from March 31st.

In addition to the broadcast, a licensing programme is already underway with toys and publishing scheduled to launch at retail across the region in Q3 and Q4 of this year.

The news follows recently signed deals with Giochi Preziosi France and Hachette Group.

To manage the increase in licensing activity in France, eOne has appointed France TV Distribution and the firm is currently assembling a consumer products programme.

The first line of Peppa merchandise is poised to launch at retail from summer 2014.

Giochi Preziosi will be distributing Character Options’ core range of play-sets, plush and figures from autumn 2014 and will be supported by an extensive marketing campaign including national TV advertising.

Meanwhile, Hachette is currently developing a rang of pre-school storybooks, novelty and activity books due to hit shelves this summer.

Olivier Dumont, managing director, Entertainment One Family, said: “Securing the commitment of a major FTA broadcaster and market leader licensees in key categories demonstrates the huge potential of Peppa in France as we look to replicate the incredible success that the property is currently enjoying in many parts of Europe.”

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