Peppa Pig is continuing to grow its product portfolio across Europe with the appointment of two new licensing agents.
Entertainment One has tapped Plus Licens AB and Mondo TV to oversee licensing opportunities in Eastern Europe for the popular pre-school property.
Under the agreement, Plus Licens AB will manage the consumer products programme for Peppa Pig in Poland, Hungary, Romania, Bulgaria, the Czech Republic and Slovakia.
Meanwhile, Mondo TV will take on the duties as licensing and merchandising representative for the property in Serbia, Montenegro, Slovenia, Croatia, Bosnia and Herzegovina, Macedonia and Kosovo.
"We are delighted to be welcoming Plus Licens and Mondo TV on board,” said Ami Dieckman, head of international licensing at Entertainment One.
“Both companies share our vision for the brand and wil play a key role in helping us to realize the potential of Peppa Pig in this exciting new market.”
Peppa Pig is currently a top rated show on Polish TV channel MiniMini+ where it has been broadcast since 2007.