Peppa Pig heads to Asia - Licensing.biz

Peppa Pig heads to Asia

eOne strikes deals with broadcasters in Taiwan, Hong Kong, Singapore and Thailand.
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Hit kids’ TV cartoon Peppa Pig has been picked up by several Asian TV stations.

Entertainment One Family has secured deals with various broadcasters to reach audiences in Taiwan, Hong Kong, Singapore and Thailand.

Eastern Broadcasting Corporation has acquired Peppa Pig in Taiwan for children’s pay TV channel Yo Yo, while Taiwan’s free-to-air broadcaster PTS has picked up eOne’s Ben and Holly’s Little Kingdom and Lost and Found.

Hong Kong’s terrestrial TV channel TVB has snapped up both Peppa Pig and Ben and Holly’s Little Kingdom. Hong Kong home entertainment distributor Deltamac has also been signed to handle DVD rights to both shows – the first DVD releases will launch before Christmas.

Mediacorp in Singapore has also picked up the rights for Peppa Pig, Ben and Holly’s Little Kingdom and farmyard based pre-school series Tractor Tom for its free-TV channel Okto. Finally, in Thailand, Cineplex will air Peppa Pig, Humf and Tractor Tom from this Summer.

Joss Duffield, Head of International Sales at Entertainment One Family, said: “There is a huge appetite in Asia for the British children’s TV properties in our portfolio and we’re excited to be bringing them to new audiences on the other side of the world. 

“These acquisitions will help us make in-roads into Asia, which is a key market for the business, and will be a crucial step towards making brands like Peppa Pig truly global.”

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