Entertainment One and Alibaba Pictures have outlined their plans for the duo’s first co-production, marking Peppa Pig’s big screen debut in China.
The pre-school hit will appear in theatres in China for the first time this Chinese New Year, which happens to coincide with the 2019 Year of the Pig.
Entertainment One and Alibaba Pictures are co-producing a full-length feature film which contains live action and brand new animated content, based on the Peppa Pig television series created by Astley Baker Davies. The film Peppa Pig Celebrates Chinese New Year is scheduled for release in China on February 5th 2019, and will be distributed by Alibaba Pictures.
“This cooperation is an important opportunity to promote cultural exchange between China and the West. Alibaba Pictures is excited to share China’s traditions and culture with the rest of the world with a new fun-filled storyline featuring a character as popular as Peppa,” said Wei Zhang, president of Alibaba Pictures.
“The Peppa Pig series emphasizes the importance of family values, and that is something that will deeply resonate with CHinese audiences. We hope this family film will pave the way for further development of films for young audiences in China.”
The film will incorporate many Chinese New Year traditions such as dragon dancing, dumpling wrapping and other traditional customs. The film will also introduce new characters - including Panda twins. Limited edition Panda merchandise will be released exclusively through Ali Fish, the licensing and entertainment business unit under Alibaba Pictures.
“There is a huge fan base for Peppa Pig in China, so we are thrilled with the prospect of bringing the brand’s first ever theatrical release to cinemas in the region in early 2019,” said eOne’s Oliver Dumont, president of family and brands.
“We have worked closely with Alibaba Pictures to create content and cinema-themed merchandise with special cultural significance that will resonate with Chinese audiences. We look forward to delighting Chinese families with an unforgettable cinema experience when the film opens next year.”