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Peppa Pig "rapidly gaining momentum" in Asia - Licensing.biz

Peppa Pig "rapidly gaining momentum" in Asia

eOne has signed a number of new deals for the porky pre-school hit in Asia.
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eOne has detailed a number of new developments for preschool hit Peppa Pig in Asia, where the brand is "rapidly gaining momentum".

Singaporean broadcaster OKTO and Taiwan's Yoyo TV will air the fifth season of the show while a new pan-regional deal with Nickelodeon will see series one to six (208 x 5 minutes) launch on its Nick Jr. cable network across multiple Asian territories.

eOne has also secured a deal with Asia’s largest airline, Cathay Pacific, which has launched a half hour compilation of Peppa episodes from series one on its inflight entertainment service.

Series one and two of Peppa is also now available in Korean via apps on Apple Store and Google Play.

Elsewhere, eOne has appointed PPW to manage consumer products for Peppa in Hong Kong and Taiwan.

Global Brands Group will represent the brand in South Korea while Media Link will look for partners in Vietnam, Thailand, Philippines and Singapore.

Penguin Books has also seen soaring book sales throughout Asia, with sales trebling in the past 12 months.

To capitalise on the success of Peppa in Asia, eOne has appointed Candy Ho as Senior Territory Manager – Asia to oversee the eOne licensing portfolio out of Hong Kong.

Ho joins from HIT Entertainment where she was Senior Manager – Global Brands Marketing.

“Peppa has been rapidly gaining momentum in Asia since new broadcast partners came on board last year,” said Ami Dieckman, head of international licensing at Entertainment One.

“The increased exposure afforded by the new broadcast and multi-platform partners and the licensing expertise that Candy Ho brings in key territories are crucial to our ongoing strategy to harness the enormous potential for Peppa in Asia and we look forward to introducing new merchandise and events to the region throughout 2015.”

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