Peppa Pig takes to Latin America with Discovery Kids

Popular children's channel supporting the launch with PR and marketing across the region.
Publish date:
Social count:

Entertainment One is taking Peppa Pig to Latin America following a new deal struck with Discovery Kids.

The multi-award winning pre-school series will launch in the territory this year on popular broadcasting channel Discovery Kids.

The animated series will be shown three times a day in half hour blocks on the channel, which is supporting the launch with PR and marketing to build its awareness.

The character will also be included in the promotional activity planned for the relaunch of Discovery Kids, Latin America's children's channel with 24 hours dedicated to kids' TV.

Oliver Dumont at eOne Family, said: "The launch of Peppa Pig in Latin America will complete our ambitious strategy to have full exposure for the brand across the Americas and we look forward to expanding Peppa in to this market."

Flavio Medeiros, director of programming, Discovery Kids Latin America, added: "We're thrilled to welcome Peppa Pig to our programme slate.

"We have every confidence that the show's warm and funny presentation of family life will be a hit with audiences in Latin America."

Peppa Pig is already building awareness in the US where it currently airs on Nick Jr. While in Canada, the show will begin broadcasting on Corus Entertainment's Treehouse Channel this month.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.