Peppa Pig teams with Disney Junior

eOne secures deal with channel in Spain and Italy.
Author:
Publish date:
1_PPS3_22_11.jpg

Entertainment One Family has partnered with Disney Junior to broadcast Peppa Pig on its channels in Italy and Spain later this year.

The pre-school show already has a strong following in both territories, where it airs on RTVE and RAI respectively.

Plans are underway to launch Peppa Pig merchandise in Spain at the end of this year, with 15 licensing partners on board including Bandai, as well as apparel and publishing licensees.

In Italy, eOne is lining up partners including Universal for DVD and Giunti Editores for publishing.

"The deal with Disney Junior demonstrates our commitment to working with world class broadcast partners and underlines our strategy to secure broadcasters for Peppa Pig in all major territories to ensure the success of the brand internationally," said Joss Duffield, head of international TV sales for Entertainment One Family.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Featured Jobs