Peppa Pig to air in Mexico - Licensing.biz

Peppa Pig to air in Mexico

Territory's broadcasting network Televisa will air show at end of 2013.
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Peppa Pig is continuing its expansion across Latin America as Televisa acquires the broadcast rights for the property in Mexico.

Broadcasting of the pre-school programme will commence in the territory from the end of 2013.

In addition Televisa's product division is also laying the foundations for a comprehensive licensing programme throughout the region.

And consumer products and promotions for the brand are scheduled to debut in Mexico in 2014, with a full launch to take place in Q4 of next year.

Meanwhile, eOne has confirmed that Exim Licensing Group will develop a consumer products programme for Peppa Pig for the rest of the Latin America region.

The first line of products is slated to launch at retail in 2014 in Brazil, colombia, Chile, Argentina, Peru and Ecuador.

Olivier Dumont, managing director of eOne Family, said: "The retail market for licensed merchandise in Latin America is developing at a rapid pace and with strong partners like Televisa, Exim and Discovery Kids firmly in place, Latin America has the potential to become one of the top global markets for Peppa Pig."

A spokesperson from Televisa Consumer Products, said: "Peppa Pig presents a fantastic licensing opportunity and we will be working closely with their broadcast team and eOne to develop a range of merchandise that will bring this loveable character into the homes of children across Mexico."

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