The figures were released by NPD and are based on total sales of licensed toys for a full year from 2010 to 2011.
Despite the challenging retail landscape last year, sales of Peppa Pig were strong across the board. eOne reported that DVD sales for 2011 place the brand as the number one pre-school licence in the kids DVD chart, with sales of over five million units. Publishing partner Ladybird has also reported sales figures which position Peppa as the number one pre-school publishing licence.
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