PepsiCo opens first ever Cheetos restaurant - Licensing.biz

PepsiCo opens first ever Cheetos restaurant

The pop-up restaurant in NYC is serving visitors an array of unique Cheetos-based dishes August 15 – August 17.
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PepsiCo's Frito-Lay division has introduced the world first ever Cheetos restaurant, in the form of the Spotted Cheetah in New York City, inspired by the outrageous Cheetos recipes devised by fans and shared online.

The menu combines the crunch of Cheetos with celebrity chef Anne Burrell's culinary talent. With her trademark spiky blonde hair and hyperactive personality, Burrell has worked some of the top restaurants in New York, including her new restaurant, Phil & Anne's Good Time Lounge, studied culinary landscape and traditions of Italy, and authored two popular cookbooks, Cook Like A Rockstar and Own Your Kitchen. 

"As a long-time Cheetos fan, I'm thrilled to join forces with a snack brand that is truly an iconic American staple," said Burrell. "I had so much fun curating this specially crafted, one-of-a-kind menu for the first Cheetos restaurant – I can't wait to see guests' reactions!"

The three-course menu will feature a total of eleven signature Cheetos-inspired dishes showcasing well-known Cheetos flavors - Cheesy, Flamin' Hot, Flamin' Hot Limón, Flamin' Hot Chipotle Ranch, White Cheddar, Cheddar Jalapeño, and the Sweetos flavors of cinnamon sugar and caramel.

"Once again, our fans have inspired us with their creativity and playfulness. We've seen their love for Cheetos exhibited through innovative dishes, desserts and beverages, which motivated us to create a restaurant that would bring a full Cheetos culinary experience to life," added Ryan Matiyow, senior director of marketing, Frito-Lay. "The Spotted Cheetah is a fun and delicious way for Cheetos to celebrate a variety of favorite flavors in an upscale and playful culinary setting that will wow our guests."

With snack food viral marketing making headlines stateside its only so long before UK-based food items get the pop-up shop treatment. We can't be the only ones yearning for a Wotsits-based diner can we?

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