Perfect teams with Absolut Vodka for digital cocktail recipe packs

The two firms are launching an 'Absolut Classics' pack for the Perfect Drink Interactive Recipe App.
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Perfect Company, a developer of smart products for the home, has teamed with wine and spirits specialist The Absolut Company to offer consumers new ways to craft cocktails at home.

The two firms are launching an 'Absolut Classics' recipe pack for the Perfect Drink Interactive Recipe App. The pack contains recipes for some of Absolut's most popular cocktails like the Lemon Drop, Sea Breeze and Mule, along with unique concoctions like the Espresso Martini and Elderflower Collins.

Cocktail enthusiasts can connect the Perfect Drink Smart Scale via Bluetooth to the Perfect Drink App on their mobile device and find a recipe to craft. The scale weighs each ingredients' pour in real time and the app alerts consumers when to stop pouring.

"We share The Absolut Company's passion for great-tasting cocktails, high quality standards and a commitment to innovation. We're excited to collaborate with one of the leading spirit brands," said Darin Barri, co-founder, Perfect Company.

"Our technology is a perfect fit for Absolut fans as it allows vodka drinkers to find, create, and enjoy a perfect Absolut cocktail every time, whether the user is an experienced mixologist, or a first timer."

Jonas Magnusson, innovation director at Absolut Vodka, added: "We want to ensure that cocktail lovers have great experiences with our brands, in and out of the home.

"At Absolut, we truly believe technology adds convenience for consumers creating quality cocktails a home, and have a heritage of being an early adopter of emerging technologies. Collaborating with a company who also believes that the at-home experience can and should be just as perfect as if being served by a professional, makes sense."

Additional innovative integrations with a variety of The Absolut Company's world renowned brands will be announced in the future.

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