Perfetti van Melle teams with Citroën to launch Mentos cars

The Citroën C1 Mentos series, inspired by the mint, is now available to buy in France.
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Perfetti van Melle, through its French licensing agency Stories, has partnered with Citroën to launch a line of Mentos cars.

The Citroën C1 Mentos series, inspired by the mint, is available in France and can also be purchased as convertible version.

The C1 Mentos car is distinguished by a roof sticker and red sunrise mirrors, a Grey Porcelain Interior and floor mats. The equipment also adds the tachometer, heated door mirrors, a 4 HP audio system with steering wheel controls and Bluetooth.

The limited edition car also comes with a free welcome Mentos pack.

The C1 Mentos launch is supported by an advertising campaign developed for the occasion which involves digital, print, social media and in-store promotion.

It is not known what happens when the Citroën C1 Mentos comes into contact with Diet Coke.


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