Pet products boost Lassie line

Classic Media teams with Silver One and Sunshine Mills for new branded items.
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Classic Media has expanded its collection of Lassie branded pet products.

New partner Silver One will be developing Lassie pet beds and throws, as well as dog bowls, leashes, toys and apparel. The collection will debut at the pet industry's largest trade show - Global Pet Expo - on March 16th in Orlando, Florida.

In addition, Classic Media has renewed its partnership with Sunshine Mills. The firm produces a Lassie branded natural dog food and treat line - Lassie Natural Way.

"The product lines will provide generations of loyal fans and dog lovers with pet care solutions they can count on - just like Lassie," said Karyn Schneider, VP of licensing at Classic Media.

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