Peter Hollo has joined LIMA Germany as managing director.
A retail and licensing industry veteran, Hollo will manage day-to-day operations in Germany and surrounding territories and will also continue to operate LIMA’s Day of License in Cologne and Licensing Market in Munich.
Hollo is set to introduce new educational and networking opportunities to the German market and is tasked with growing LIMA Germany’s membership base, along with increasing the involvement of key retailers.
He joins to LIMA from Peter Hollo: International Consultants, where he counsels clients from the international toy and licensing industries on recruitment marketing and licensing strategy.
“We are thrilled to add someone of Peter’s stature to our staff," said Charles Riotto, LIMA president.
"Our office in Germany has been a vital component of the international licensing community, and it was important that we appoint a managing director who could further grow our organisation there while providing top-notch services to current and prospective members.”
Hollo added: “After many successful years working in different aspects of this challenging industry, I am excited to have the opportunity to join the LIMA team and support our members.
"Where else can you find such an outstanding and creative community of people than in licensing? I am grateful to be part of this industry and look forward to this fantastic new step.”