Lisa Marks Associates has been appointed as the North American licensing agency for the iconic confectionery brand, PEZ.
Under the new partnership, LMA will help to develop a strategic licensing programme across key categories including personal care, food, toys and games, electronics, apparel and accessories.
Home décor, gifts and collectables, published titles and artwork will also be developed within the programme.
PEZ was first introduce to the American market 60 years ago billed as the pioneer of interactive candy. Today, over three billion PEZ sweets are consumed per year in the US alone.
“We are very excited to partner with LMA to launch a new PEZ licensing programme,” said Christian Jegen, president and CEO of PEZ Candy.
“Our brand has strong recognition and we look forward to bringing our fans fun new PEZ products in many categories.”