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Piggy in Love to grace Jiayuan.com, China's largest dating site - Licensing.biz

Piggy in Love to grace Jiayuan.com, China's largest dating site

Piggy in Love brand will be featured in Jiayuan.com’s new mobile app.
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Animation firm Up Studios has signed a licensing agreement with China’s largest dating website, Jiayuan.com.

The company's Piggy in Love brand, following a pig looking for his lost love, will be featured in Jiayuan.com’s new mobile app.

As a result of the deal, daters can use romantic animations in their messages and send Piggy in Love emojis.

“The creativity and caliber of our emoticons are recognised in China as exceptional thanks to our team of professional animators, allowing Piggy to rise above thousands of other characters readily available in the market,” said Up Studios founder/CEO and creator of Piggy in Love, Trevor Lai.

“We hope to find messaging platforms in other countries like Korea, Japan, Thailand and abroad that could also be great markets for Piggy.”

Jiayuan.com boasts over 100 million registered members.

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