Pingu's English heading to India - Licensing.biz

Pingu's English heading to India

Linguaphone Group strikes deal with Early Learners Edu Services.
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Pre-school children across India will be able to learn English with popular character Pingu following a deal between Linguaphone and Early Learners Edu Services.

The firm has signed up as the exclusive Pingu's English master licensee for India. Early Learning Edu will initially launch the brand through its chain of pre-schools and daycare learning centres, which are in 12 different areas of Hyderabad and Secunderabad.

It will also roll out Pingu's English in major kindergartens across India, as well as offering licences for local entrepreneurs to develop the brand in their own towns and cities.

"There is no doubt in my mind from the interest in Pingu's English the Linguaphone Group has already seen in India, even before it launches, that Indian parents here recognise that learning English is essential for a child's education and future prosperity," said Derek Price, CEO of Linguaphone Group.

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