Pingu's English moves into Poland - Licensing.biz

Pingu's English moves into Poland

Linguaphone Group hires master licensee for language programme in country.
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Linguaphone Group has appointed a master licensee for its pre-school English language programme - Pingu's English - in Poland.

Idea Language Center is one of the top companies in Poland for language education, translation and interpreting. It will begin developing a network of unit licensees for Pingu's English from May across the country.

The firm is also planning to roll out the course in major nurseries.

"Joining the Pingu's English network marks the beginning of a new era for Idea," said Amadeusz Czajor, president of Idea Language Center. "Our ambition is to develop Pingu's English into a nationwide brand in a very competitive market with high growth potential. Our ultimate goal is to make Pingu's English the natural choice for every parent in Poland considering English lessons for their children."

Derek Price, COO at the Linguaphone Group, added: "We are delighted to welcome Idea to our expanding worldwide network of global Pingu's English partners. We look forward to working with them to bring Pingu's English to children across Poland in the months and years ahead."

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