Mark Hurry, legal and commercial director at PPC said: “The show was watched by an average of 217,000 viewers per episode in its first week, which is a 45 per cent increase on the CBBC average for the slot. We are absolutely delighted with such a strong performance.”
The classic brand has been made over and feature the pigs in a fast-paced anarchic format. The 52 part series includes Channel 4’s Kevin Bishop as a voice talent and sees the characters host their own live TV show.
The show is attracting interest globally with international TV sales being handled by Granada International. Deal have been brokered with France 3, ABC in Australia and sales have been confirmed in the Nordics, with further announcement expected shortly.
Licensing deals include a Nintendo DS game and a toy range from Martin Yaffe, with more planned to roll out throughout 2009.
Hurry added: “Pinky and Perky combines great writing with fantastic animation and characterisation that appeals to kids of all ages - it’s a licensee’s dream and I anticipate plenty of activity in the near future.”