Pinky and Perky head to Far East

Empire Inter-Merchandising Group signed up as licensing agent in territory.
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PPC Enterprises has inked a deal with Empire Inter-Merchandising Group to become its licensing agent for Pinky & Perky across Taiwan, Korea, Hong Kong, Singapore, Malaysia, Thailand, China and the Philippines.

The company is planning to showcase the revamped property at the upcoming Hong Kong International Licensing Show in July.

"Expanding Pinky & Perky into these lucrative territories is a key priority for us, so we needed to find the best licensing agency for the job," explained Mark Hurry, director of legal and commercial affairs at PPC Enterprises.

"With Empire Inter-Merchandising Group on board we have no doubt that, with their expertise, they can roll out an effective licensing programmes across these regions. With Hong Kong International Licensing Show just around the corner, it will be the perfect platform for them to launch the property."

Hubert Co, president of Empire Inter-Merchandising, added: "We found Pinky & Perky to be a new, fun and quirky property that appeals to kids of all ages."

PPC is now eyeing up the publishing, apparel, collectables and homewares sectors.

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