Pinky and Perky are household names in the UK but most of us (!) are too young to remember watching them on the TV. At their height, the cheeky pig puppets commanded 12 million Saturday evening viewers and they were last aired in 1973. Some 35 years later, PPC is bringing Pinky and Perky to life again with the same humour but re-imagined for the 21st century viewer.
The series - The Pinky & Perky Show - uses the very best CGI techniques and top scriptwriters to deliver what PPC’s Mark Hurry describes as, "in essence, a reworking of Pinky and Perky in a new direction for the brand".
This time there are no strings attached. The series aims its ‘laugh-out-loud’ humour at six to 11 year olds. Each episode carries a theme and features the two cute pigs, one very cheeky, the other slightly more artistic, as they arrive late to the TV studio where they have to deliver a show to an audience of mice. It is an energetic show with plenty in the scripts to keep adults amused as well as children. New characters are introduced every week, but Pinky and Perky are the focus for all the chaos.
It begins airing in the UK on CBBC later this year and is sold into France, Australia, Africa, Cyprus, Greece, Malta, Scandinavia, Poland and Thailand. The show gets a full platform from Granada International at MIP TV where other territories will be secured.
A number of licensees are on the point of being signed. Hurry says he finds licensees say they are surprised at just how good the new Pinky and Perky series is and he’s hoping to do more surprising at Brand Licensing Europe, when Pinky and Perky will be a priority on the PPC stand and life sized characters will be making an appearance.
Hurry admits that the heritage of the Pinky and Perky brand may have had a positive effect on some people in the industry, but that often people are too young to remember the impact the show had, so most are coming to the property afresh.
"Pinky and Perky was once the most watched children’s show in the UK. Life has moved on. But so have Pinky and Perky. We hope the beautifully animated series and its transmission time will help to make it a household success and make the cute pigs as familiar as they were before," Hurry says.
At Brand Licensing Europe, Hurry says he is looking for licensed product that relates to the core audience of six to 11 year olds.
"We’d like to provide good quality product in traditional and new categories to build on the master toy relationship with Martin Yaffe. Products will start to launch in Q3 next year following a DVD release from Granada International in the spring."