Pioneer expands Disney offerings in Europe - Licensing.biz

Pioneer expands Disney offerings in Europe

53 new Qualatex products to launch across Europe.
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Mickey Mouse Qualatex balloons.jpg

Pioneer Balloon Company is teaming with The Walt Disney Company for a range of 53 new Qualatex products across Europe.

Pioneer specialises in latex balloon manufacturing and printing, so the latex Disney balloons will feature an all-over print, which is unique in the current marketplace.

A selection of the most popular properties - including Mickey Mouse, Disney Princess and Frozen - are available in 5" and 11" rounds, as well as 12" Quick Link balloons.

The new range also coordinates with existing Disney Bubble Balloons.

"This brings a new dimension to Disney theme parties, and creates an opportunity to expand our retail proposition," said Marie Gransbury, MD at Pioneer Europe. "Our new range of Disney latex balloons offers more décor opportunities, as well as profitable coordinated bouquets with a high perceived value.

"We look forward to seeing what our customers will create with this new range."

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